2 chapters in Aug – Oct 2026 · See all time
AI Surveillance Pricing and the End of Fixed Prices
Retailers are increasingly testing "surveillance pricing," using AI to determine what individual consumers are willing to pay based on their location and browsing history. Experts suggest this marks the end of the 150-year era of fixed, transparent pricing, returning the market to a system of data-driven haggling.
A Senate Judiciary Subcommittee is investigating "surveillance pricing," where AI determines different prices for different customers based on their data and IP addresses. The hosts discuss how electronic shelf tags and facial recognition could allow retailers to change prices in real-time as a customer walks down an aisle. They joke about needing "jamming devices" or "third eyes" to confuse facial recognition cameras.
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