Topic: Music Journalism

Adam Curry recalls a 1980s interview with TV Guide where he honestly stated that Madonna was "not that nice." This breach of the expected promotional protocol caused significant friction with MTV management, who preferred their VJs to act as purely positive "talking heads."

A new MTV VJ faced professional repercussions after giving an honest answer during a press interview about Madonna. When asked for his opinion, he stated that the singer was "not that nice," which horrified the network's PR department. The incident highlighted the industry expectation for VJs to remain positive and avoid critical personal opinions about major stars.