Topic: Lumosity

The Federal Trade Commission fined Lumosity $2 million for deceptive advertising practices regarding its "brain training" games. Lumosity claimed its software could improve neuroplasticity and stave off Alzheimer's disease and dementia without scientific backing. The ads notably ran as underwriting on National Public Radio, despite strict rules against making health claims in public radio sponsorships.

Adam and John critique a KQED car donation advertisement as an illegal "call for action" for a non-commercial station. They also flag NPR's Lumosity ads as violations for claiming the product was created by "leading scientists." The segment concludes with a roll call of donors from Alberta, Ohio, and Wisconsin, including a "student number 33."

A discussion with a neuroscience professor debunks the marketing claims of "brain game" companies like Lumosity. The professor clarifies that "neuroelasticity" is a made-up marketing term, whereas "neuroplasticity" is the scientific reality. He asserts that physical exercise, such as walking or jogging, is significantly more effective for cognitive health than digital puzzles.

Lumosity.com, a heavily venture-funded "brain training" service, is criticized as a "parlor trick" that uses the term "neuroplasticity" to market simple games. The company's leadership and its partnerships with insurance companies like Blue Cross Blue Shield are noted. Skeptics suggest that reading or learning a musical instrument are more effective ways to maintain cognitive health.