Topic: King Of Pop

Adam Curry explains how MTV was contractually obligated to refer to Michael Jackson as "The King of Pop" during every mention. This led to a grueling weekend where the VJs had to re-record days of programming because they had initially failed to use the specific title in their segments.

A former MTV VJ recounted the strict contractual obligations involved in promoting Michael Jackson's music videos. During the "planetary premiere" of a new video, the network was forced to re-tape days of programming because hosts had failed to use the mandatory title "The King of Pop" every time Jackson's name was mentioned.