# Woke Wine on The No Agenda Show

Woke Wine comes up in 3 chapters across 3 episodes of The No Agenda Show, from October 2021 to July 2025.

- **Chapters:** 3
- **Episodes:** 3
- **Discussed:** October 2021 – July 2025
- **Related topics:** [Branding](https://search.noagendashow.net/topic/branding.md), [Exit Strategy](https://search.noagendashow.net/topic/exit-strategy.md), [Target](https://search.noagendashow.net/topic/target.md), [Typography](https://search.noagendashow.net/topic/typography.md), [Value For Value](https://search.noagendashow.net/topic/value-for-value.md), [Wine Industry](https://search.noagendashow.net/topic/wine-industry.md)

## Chapters 1–3 of 3

### Woke Wine and Artisan Boxed Wine Startup

- **Episode:** [1786: Best Exit Strategies](https://search.noagendashow.net/episode/1786-best-exit-strategies.md)
- **Published:** 2025-07-31
- **Time:** 1:59:19–2:05:27
- **Transcript:** https://search.noagendashow.net/episode/1786-best-exit-strategies/chapter/woke-wine-and-artisan-boxed-wine-startup.md

The hosts brainstorm "Woke Wine," a high-end boxed wine brand targeting progressive consumers. The marketing plan includes labels like "Shard" (Chardonnay) and "Cab" in bold black letters, with a "lost dog" motif on the packaging. They discuss leasing the "wokewine.com" domain for $292 a month.

Keywords: [woke wine](https://search.noagendashow.net/topic/woke-wine.md), boxed wine, franzia, [target](https://search.noagendashow.net/topic/target.md), shard, [exit strategy](https://search.noagendashow.net/topic/exit-strategy.md)

### Value for Value Model, No Agenda Art and Wine

- **Episode:** [1394: Re-wilding](https://search.noagendashow.net/episode/1394-re-wilding.md)
- **Published:** 2021-10-28
- **Time:** 1:28:04–1:32:17
- **Transcript:** https://search.noagendashow.net/episode/1394-re-wilding/chapter/value-for-value-model-no-agenda-art-and-wine.md

The "Value for Value" funding model is celebrated as a successful alternative to traditional advertising, supported by a dedicated community of producers. Recent artistic contributions include a 14th-anniversary typography piece and concepts for "Woke Wine," a potential No Agenda-branded box wine. The hosts discuss the logistics of private labeling for an upscale box wine product.

Keywords: [value for value](https://search.noagendashow.net/topic/value-for-value.md), box wine, [woke wine](https://search.noagendashow.net/topic/woke-wine.md), [typography](https://search.noagendashow.net/topic/typography.md), graphic arts

### Wine Industry Glass Shortage and Woke Box Wine Concept

- **Episode:** [1393: Space Wake](https://search.noagendashow.net/episode/1393-space-wake.md)
- **Published:** 2021-10-24
- **Time:** 1:30:56–1:39:16
- **Transcript:** https://search.noagendashow.net/episode/1393-space-wake/chapter/wine-industry-glass-shortage-and-woke-box-wine-concept.md

A reported glass bottle shortage is threatening the 2021 wine vintage, as wineries struggle to secure specialized containers. This leads the hosts into a lengthy tangent about launching a "No Agenda" branded box wine, potentially titled "Woke Wine." They brainstorm marketing strategies for "Artisan Boxed Wine" and "Shard" (Chardonnay), discussing the logistics of specialized bottling equipment and the potential for a "lease-to-own" domain name.

Keywords: [wine industry](https://search.noagendashow.net/topic/wine-industry.md), glass shortage, box wine, franzia, [woke wine](https://search.noagendashow.net/topic/woke-wine.md), [branding](https://search.noagendashow.net/topic/branding.md)

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