# The Highlander on The No Agenda Show

The Highlander comes up in 4 chapters across 4 episodes of The No Agenda Show, from February 2012 to July 2024.

- **Chapters:** 4
- **Episodes:** 4
- **Discussed:** February 2012 – July 2024
- **Related topics:** [Media Buyers](https://search.noagendashow.net/topic/media-buyers.md), [Forbes](https://search.noagendashow.net/topic/forbes.md), [Advertising](https://search.noagendashow.net/topic/advertising.md), [Drudge Report](https://search.noagendashow.net/topic/drudge-report.md), [Knighting Ceremony](https://search.noagendashow.net/topic/knighting-ceremony.md), [Las Vegas](https://search.noagendashow.net/topic/las-vegas.md), [Mac And Cheese](https://search.noagendashow.net/topic/mac-and-cheese.md), [Manhattan](https://search.noagendashow.net/topic/manhattan.md), [Marissa Mayer](https://search.noagendashow.net/topic/marissa-mayer.md)

## Chapters 1–4 of 4

### Media Buying Corruption and the Forbes Yacht

- **Episode:** [1679: No Jet No Deal](https://search.noagendashow.net/episode/1679-no-jet-no-deal.md)
- **Published:** 2024-07-21
- **Time:** 2:15:19–2:21:12
- **Transcript:** https://search.noagendashow.net/episode/1679-no-jet-no-deal/chapter/media-buying-corruption-and-the-forbes-yacht.md

An anecdote regarding the Forbes yacht, "The Highlander," illustrates the perceived corruption in the advertising industry. Media buyers—often young graduates—were treated to lavish trips around Manhattan to secure advertising placements in magazines they never actually read, a practice that continues to influence how corporate ad dollars are spent today.

Keywords: [forbes](https://search.noagendashow.net/topic/forbes.md), [the highlander](https://search.noagendashow.net/topic/the-highlander.md), [media buyers](https://search.noagendashow.net/topic/media-buyers.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [manhattan](https://search.noagendashow.net/topic/manhattan.md)

### Knighting Ceremony and Executive Producer Credits

- **Episode:** [1366: Pingdemic](https://search.noagendashow.net/episode/1366-pingdemic.md)
- **Published:** 2021-07-25
- **Time:** 2:23:25–2:29:33
- **Transcript:** https://search.noagendashow.net/episode/1366-pingdemic/chapter/knighting-ceremony-and-executive-producer-credits.md

The show conducted a knighting ceremony for several high-level donors, including Adam Ziegler and Steve Weiss. Weiss, based in Las Vegas, noted the constant media focus on "cases, cases, cases" in Nevada. The ceremony is a staple of the show's listener-supported model, granting titles like "Sir" and "Dame" to those who provide significant financial support.

Keywords: [knighting ceremony](https://search.noagendashow.net/topic/knighting-ceremony.md), adam ziegler, robert of the laurel highlands, steve weiss, [las vegas](https://search.noagendashow.net/topic/las-vegas.md)

### Media Buyers, The Highlander Yacht, and Drudge Report

- **Episode:** [501: Resume Normal Activity!](https://search.noagendashow.net/episode/501-resume-normal-activity.md)
- **Published:** 2013-04-04
- **Time:** 37:08–39:22
- **Transcript:** https://search.noagendashow.net/episode/501-resume-normal-activity/chapter/media-buyers-the-highlander-yacht-and-drudge-report.md

An aside explores the world of corporate advertising and the lifestyle of young media buyers in New York. The hosts describe lavish trips on the Forbes yacht, The Highlander, used to court advertisers who often don't read the publications they buy space in. They also note a Drudge Report headline featuring mac and cheese, suggesting the site's editors listen to the podcast.

Keywords: [media buyers](https://search.noagendashow.net/topic/media-buyers.md), forbes magazine, [the highlander](https://search.noagendashow.net/topic/the-highlander.md), [drudge report](https://search.noagendashow.net/topic/drudge-report.md), [mac and cheese](https://search.noagendashow.net/topic/mac-and-cheese.md)

### Advertising Industry Culture, Forbes Yacht Anecdote

- **Episode:** [386: Balochistan Baloney](https://search.noagendashow.net/episode/386-balochistan-baloney.md)
- **Published:** 2012-02-26
- **Time:** 18:09–22:12
- **Transcript:** https://search.noagendashow.net/episode/386-balochistan-baloney/chapter/advertising-industry-culture-forbes-yacht-anecdote.md

The hosts criticize the modern advertising industry, claiming it is run by inexperienced "millennials" who prioritize perks over product knowledge. An anecdote is shared about the Forbes yacht, "The Highlander," which was used to wine and dine media buyers in Manhattan to secure ad placements. They conclude that much of the industry is built on "gimmicks" rather than actual market science.

Keywords: advertising agencies, [media buyers](https://search.noagendashow.net/topic/media-buyers.md), [forbes](https://search.noagendashow.net/topic/forbes.md), [the highlander](https://search.noagendashow.net/topic/the-highlander.md), [marissa mayer](https://search.noagendashow.net/topic/marissa-mayer.md)

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