# Neil Rubenking on The No Agenda Show

Neil Rubenking comes up in 3 chapters across 3 episodes of The No Agenda Show, from January 2008 to November 2023.

- **Chapters:** 3
- **Episodes:** 3
- **Discussed:** January 2008 – November 2023
- **Related topics:** [Book Publishing](https://search.noagendashow.net/topic/book-publishing.md), [Elsevier](https://search.noagendashow.net/topic/elsevier.md), [Malware](https://search.noagendashow.net/topic/malware.md), [Marketing](https://search.noagendashow.net/topic/marketing.md), [Mcgraw-hill](https://search.noagendashow.net/topic/mcgraw-hill.md), [Mevio](https://search.noagendashow.net/topic/mevio.md), [Silicon Valley](https://search.noagendashow.net/topic/silicon-valley.md), [Spotify](https://search.noagendashow.net/topic/spotify.md)

## Chapters 1–3 of 3

### The Failure of Podcast Networks and DOS in a Can

- **Episode:** [1607: Lazinsky](https://search.noagendashow.net/episode/1607-lazinsky.md)
- **Published:** 2023-11-12
- **Time:** 1:55:15–1:57:45
- **Transcript:** https://search.noagendashow.net/episode/1607-lazinsky/chapter/the-failure-of-podcast-networks-and-dos-in-a-can.md

John Dvorak shares an anecdote about a failed product called "DOS in a Can" to illustrate why creators often complain about marketing support. The hosts apply this lesson to the failure of podcast networks like Mevio and Spotify's billion-dollar investment, arguing that the network model is fundamentally incompatible with the medium's strengths.

Keywords: [neil rubenking](https://search.noagendashow.net/topic/neil-rubenking.md), [mcgraw-hill](https://search.noagendashow.net/topic/mcgraw-hill.md), [mevio](https://search.noagendashow.net/topic/mevio.md), [spotify](https://search.noagendashow.net/topic/spotify.md), podcast networks

### Neil Rubenking and the DOS in a Can Gimmick

- **Episode:** [1543: Buffalo Feathers](https://search.noagendashow.net/episode/1543-buffalo-feathers.md)
- **Published:** 2023-04-02
- **Time:** 20:46–22:24
- **Transcript:** https://search.noagendashow.net/episode/1543-buffalo-feathers/chapter/neil-rubenking-and-the-dos-in-a-can-gimmick.md

A historical Silicon Valley anecdote describes author Neil Rubenking's attempt to sell a book titled "Guide to DOS in a Can," which was literally packaged inside a metal can. The project failed due to retail logistics and shipping issues, serving as a parallel to modern content creators who blame lack of marketing for their own commercial failures.

Keywords: [neil rubenking](https://search.noagendashow.net/topic/neil-rubenking.md), [silicon valley](https://search.noagendashow.net/topic/silicon-valley.md), [book publishing](https://search.noagendashow.net/topic/book-publishing.md), [marketing](https://search.noagendashow.net/topic/marketing.md), dos

### Malicious Code Trends, PC Magazine, Neanderthal Redheads

- **Episode:** [13: Turned on by Esther Dyson](https://search.noagendashow.net/episode/13-turned-on-by-esther-dyson.md)
- **Published:** 2008-01-19
- **Time:** 10:29–13:12
- **Transcript:** https://search.noagendashow.net/episode/13-turned-on-by-esther-dyson/chapter/malicious-code-trends-pc-magazine-neanderthal-redheads.md

A review of old notes mentions Michael Upslow and the future of malicious code, referencing Dutch publisher Elsevier and PC Magazine editor Neil Rubenking. The topic shifts to a scientific claim that Neanderthals were redheads. This leads to an observation about social discrimination against "gingers" in the United Kingdom, potentially linked to historical tensions with the Irish and Scots.

Keywords: [malware](https://search.noagendashow.net/topic/malware.md), [elsevier](https://search.noagendashow.net/topic/elsevier.md), [neil rubenking](https://search.noagendashow.net/topic/neil-rubenking.md), neanderthals, gingers

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