# Lee Masters on The No Agenda Show Lee Masters comes up in 7 chapters across 7 episodes of The No Agenda Show, from May 2014 to April 2018. - **Chapters:** 7 - **Episodes:** 7 - **Discussed:** May 2014 – April 2018 - **Related topics:** [Npr](https://search.noagendashow.net/topic/npr.md), [Jarl Mohn](https://search.noagendashow.net/topic/jarl-mohn.md), [Podcasting](https://search.noagendashow.net/topic/podcasting.md), [Radio](https://search.noagendashow.net/topic/radio.md), [Syracuse University](https://search.noagendashow.net/topic/syracuse-university.md), [Advertising](https://search.noagendashow.net/topic/advertising.md), [Analytics](https://search.noagendashow.net/topic/analytics.md), [Apple](https://search.noagendashow.net/topic/apple.md), [Branding](https://search.noagendashow.net/topic/branding.md), [Bureaucracy](https://search.noagendashow.net/topic/bureaucracy.md) ## Chapters 1–7 of 7 ### NPR Podcast Tracking, Open Source APIs, and Monetization - **Episode:** [1021: Sun Burps](https://search.noagendashow.net/episode/1021-sun-burps.md) - **Published:** 2018-04-01 - **Time:** 2:05:23–2:09:39 - **Transcript:** https://search.noagendashow.net/episode/1021-sun-burps/chapter/npr-podcast-tracking-open-source-apis-and-monetization.md NPR is developing an open-source platform and API to track podcast listening metrics more accurately for advertisers. Adam Curry criticizes the move, arguing that "if you can measure it, you can sell it" is anathema to the public broadcasting mission. He reiterates his stance that the network itself cannot be effectively monetized without compromising the medium. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [podcasting](https://search.noagendashow.net/topic/podcasting.md), [analytics](https://search.noagendashow.net/topic/analytics.md), [monetization](https://search.noagendashow.net/topic/monetization.md), [lee masters](https://search.noagendashow.net/topic/lee-masters.md), [apple](https://search.noagendashow.net/topic/apple.md) ### NPR Internal Bureaucracy, The "Live" Branding Dispute - **Episode:** [867: Wordy Durd](https://search.noagendashow.net/episode/867-wordy-durd.md) - **Published:** 2016-10-09 - **Time:** 26:36–29:51 - **Transcript:** https://search.noagendashow.net/episode/867-wordy-durd/chapter/npr-internal-bureaucracy-the-live-branding-dispute.md NPR CEO Jarl Mohn (Lee Masters) shared an anecdote about the extreme bureaucracy within his organization. It took over three weeks of internal debate just to add the word "live" to the top-of-the-hour news introduction. The story is used as a prime example of the cultural stagnation and inefficiency within mainstream media companies. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [jarl mohn](https://search.noagendashow.net/topic/jarl-mohn.md), [lee masters](https://search.noagendashow.net/topic/lee-masters.md), [branding](https://search.noagendashow.net/topic/branding.md), [corporate culture](https://search.noagendashow.net/topic/corporate-culture.md), [bureaucracy](https://search.noagendashow.net/topic/bureaucracy.md), [washington dc](https://search.noagendashow.net/topic/washington-dc.md) ### NPR Future, Podcast Revolution, Syracuse University Debate - **Episode:** [816: Dehydrated in China](https://search.noagendashow.net/episode/816-dehydrated-in-china.md) - **Published:** 2016-04-14 - **Time:** 2:20:12–2:23:31 - **Transcript:** https://search.noagendashow.net/episode/816-dehydrated-in-china/chapter/npr-future-podcast-revolution-syracuse-university-debate.md A Slate article titled "The Fight for the Future of NPR" examines the struggle of public radio to adapt to the podcasting era. A host announces an upcoming debate at Syracuse University with radio executive Lee Masters regarding the survival of traditional broadcasting. The discussion highlights the exodus of top NPR talent to independent podcast networks. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [podcasting](https://search.noagendashow.net/topic/podcasting.md), [lee masters](https://search.noagendashow.net/topic/lee-masters.md), [syracuse university](https://search.noagendashow.net/topic/syracuse-university.md), [radio](https://search.noagendashow.net/topic/radio.md) ### NPR Business Model, Jarl Mohn and Millennial Outreach - **Episode:** [781: Gun Disease](https://search.noagendashow.net/episode/781-gun-disease.md) - **Published:** 2015-12-13 - **Time:** 1:38–3:51 - **Transcript:** https://search.noagendashow.net/episode/781-gun-disease/chapter/npr-business-model-jarl-mohn-and-millennial-outreach.md Jarl Mohn, the CEO of NPR, discussed using podcasting to reach millennial audiences during a media appearance. Critics argue that the traditional NPR business model involving local stations is incompatible with the decentralized nature of podcasting. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [jarl mohn](https://search.noagendashow.net/topic/jarl-mohn.md), [lee masters](https://search.noagendashow.net/topic/lee-masters.md), [millennials](https://search.noagendashow.net/topic/millennials.md), [podcasting](https://search.noagendashow.net/topic/podcasting.md) ### NPR Earbud.fm, Podcast Monetization and Supply and Demand - **Episode:** [772: Grim Math](https://search.noagendashow.net/episode/772-grim-math.md) - **Published:** 2015-11-09 - **Time:** 2:36:06–2:40:23 - **Transcript:** https://search.noagendashow.net/episode/772-grim-math/chapter/npr-earbud-fm-podcast-monetization-and-supply-and-demand.md NPR's new podcast platform, Earbud.fm, is criticized as a flawed attempt to monetize repurposed content. The hosts argue that the unlimited inventory of digital advertising naturally drives prices toward zero, unlike traditional broadcast models. They suggest that NPR's reliance on advertising and corporate structures prevents them from understanding the true value of independent podcasting. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), earbud.fm, [lee masters](https://search.noagendashow.net/topic/lee-masters.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [inventory](https://search.noagendashow.net/topic/inventory.md) ### Syracuse University, Newhouse School Media Panel - **Episode:** [748: Lone Rat](https://search.noagendashow.net/episode/748-lone-rat.md) - **Published:** 2015-08-16 - **Time:** 2:13:44–2:16:26 - **Transcript:** https://search.noagendashow.net/episode/748-lone-rat/chapter/syracuse-university-newhouse-school-media-panel.md One of the hosts has been invited to represent podcasting on a media panel at Syracuse University's Newhouse School of Public Communication. The panel includes NPR CEO Jarl Mohn (formerly Lee Masters), and the discussion is expected to focus on the future of broadcast versus digital media. Keywords: [syracuse university](https://search.noagendashow.net/topic/syracuse-university.md), newhouse school, [jarl mohn](https://search.noagendashow.net/topic/jarl-mohn.md), [npr](https://search.noagendashow.net/topic/npr.md), [lee masters](https://search.noagendashow.net/topic/lee-masters.md) ### Jarl Mohn Named New CEO of NPR - **Episode:** [616: Jihadi Disneyland](https://search.noagendashow.net/episode/616-jihadi-disneyland.md) - **Published:** 2014-05-11 - **Time:** 22:21–29:35 - **Transcript:** https://search.noagendashow.net/episode/616-jihadi-disneyland/chapter/jarl-mohn-named-new-ceo-of-npr.md NPR appointed Jarl Mohn, formerly known in the 1980s as Los Angeles DJ Lee Masters, as its new President and CEO. Mohn's background includes executive roles at MTV and VH1, as well as founding E! Entertainment Television. The transition is expected to bring a more commercial sensibility to the public radio network, given Mohn's history as a "media innovator" and former top 40 disc jockey. Keywords: [jarl mohn](https://search.noagendashow.net/topic/jarl-mohn.md), [npr](https://search.noagendashow.net/topic/npr.md), [lee masters](https://search.noagendashow.net/topic/lee-masters.md), [mtv](https://search.noagendashow.net/topic/mtv.md), e! entertainment, [vjs](https://search.noagendashow.net/topic/vjs.md), [radio](https://search.noagendashow.net/topic/radio.md) --- This is the markdown version of a page on The No Agenda Show for AI agents. Every public page on this site has one: add `.md` to its URL, or request it with `Accept: text/markdown`. - [Site index for agents (llms.txt)](https://search.noagendashow.net/llms.txt) - [Home](https://search.noagendashow.net/index.md) - [Search transcripts](https://search.noagendashow.net/search.md) - [All episodes](https://search.noagendashow.net/episodes.md) - [Topics](https://search.noagendashow.net/topics.md) - [People](https://search.noagendashow.net/people.md)