# Impossible Foods on The No Agenda Show

Impossible Foods comes up in 7 chapters across 7 episodes of The No Agenda Show, from May 2015 to September 2024.

- **Chapters:** 7
- **Episodes:** 7
- **Discussed:** May 2015 – September 2024
- **Related topics:** [Plant-based Meat](https://search.noagendashow.net/topic/plant-based-meat.md), [Impossible Burger](https://search.noagendashow.net/topic/impossible-burger.md), [Soy Protein](https://search.noagendashow.net/topic/soy-protein.md), [3d Printed Meat](https://search.noagendashow.net/topic/3d-printed-meat.md), [Amazon Pharmacy](https://search.noagendashow.net/topic/amazon-pharmacy.md), [Bill Gates](https://search.noagendashow.net/topic/bill-gates.md), [Ces](https://search.noagendashow.net/topic/ces.md), [Climate Change](https://search.noagendashow.net/topic/climate-change.md), [Food Processing](https://search.noagendashow.net/topic/food-processing.md), [Food Technology](https://search.noagendashow.net/topic/food-technology.md)

## Chapters 1–7 of 7

### NPR Meatfluencer Report and Impossible Foods Marketing

- **Episode:** [1697: neat-o](https://search.noagendashow.net/episode/1697-neat-o.md)
- **Published:** 2024-09-22
- **Time:** 2:23:35–2:32:11
- **Transcript:** https://search.noagendashow.net/episode/1697-neat-o/chapter/npr-meatfluencer-report-and-impossible-foods-marketing.md

NPR aired a segment on "meatfluencers"—online personalities who promote high-meat diets—and the marketing challenges facing plant-based companies like Impossible Foods. The report featured a gender studies professor discussing the "masculine" branding used in new Impossible Foods advertisements. The company is reportedly moving away from "green" packaging toward red branding to better appeal to traditional meat eaters.

Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [impossible foods](https://search.noagendashow.net/topic/impossible-foods.md), meatfluencers, [soy boys](https://search.noagendashow.net/topic/soy-boys.md), [climate change](https://search.noagendashow.net/topic/climate-change.md)

### Kellogg Company Split, Stock Market Shenanigans

- **Episode:** [1462: HAARP at Home](https://search.noagendashow.net/episode/1462-haarp-at-home.md)
- **Published:** 2022-06-26
- **Time:** 15:22–18:23
- **Transcript:** https://search.noagendashow.net/episode/1462-haarp-at-home/chapter/kellogg-company-split-stock-market-shenanigans.md

The Kellogg Company announced a plan to split into three separate entities, causing the stock to rise 12% following heavy trading volume. This surge suggests strategic buyers had prior knowledge of the move, highlighting concerns about a rigged market. One of the new spin-off companies is expected to focus on plant-based meat alternatives to compete with brands like Impossible Foods.

Keywords: kellogg company, [stock market](https://search.noagendashow.net/topic/stock-market.md), [insider trading](https://search.noagendashow.net/topic/insider-trading.md), [impossible foods](https://search.noagendashow.net/topic/impossible-foods.md), [plant-based meat](https://search.noagendashow.net/topic/plant-based-meat.md)

### Meat Processing Industry, Plant-Based Protein Failure

- **Episode:** [1417: Get Boris!](https://search.noagendashow.net/episode/1417-get-boris.md)
- **Published:** 2022-01-16
- **Time:** 2:54:53–2:58:45
- **Transcript:** https://search.noagendashow.net/episode/1417-get-boris/chapter/meat-processing-industry-plant-based-protein-failure.md

A producer working for a major meat processor provides an insider perspective on the failure of plant-based protein products. The note explains that producing soy-based meat is labor-intensive, requires expensive additives like coconut oil and spices, and introduces new allergens to facilities. Despite initial curiosity, consumer demand has dropped, leading many processors to abandon the category due to lack of profitability.

Keywords: [plant-based meat](https://search.noagendashow.net/topic/plant-based-meat.md), [soy protein](https://search.noagendashow.net/topic/soy-protein.md), [impossible burger](https://search.noagendashow.net/topic/impossible-burger.md), [meat industry](https://search.noagendashow.net/topic/meat-industry.md), [food processing](https://search.noagendashow.net/topic/food-processing.md)

### CES 2022, Food Technology, 3D Printed Meat

- **Episode:** [1413: Flurona](https://search.noagendashow.net/episode/1413-flurona.md)
- **Published:** 2022-01-03
- **Time:** 1:12:04–1:15:31
- **Transcript:** https://search.noagendashow.net/episode/1413-flurona/chapter/ces-2022-food-technology-3d-printed-meat.md

The 2022 Consumer Electronics Show (CES) features new categories such as food technology and space tech. Companies are showcasing 3D printers capable of producing plant-based meat alternatives, while Amazon expands its presence in the healthcare sector with its pharmacy division. Critics question the classification of "impossible pork" and other food products as consumer electronics.

Keywords: ces 2022, [food technology](https://search.noagendashow.net/topic/food-technology.md), [3d printed meat](https://search.noagendashow.net/topic/3d-printed-meat.md), [impossible foods](https://search.noagendashow.net/topic/impossible-foods.md), [amazon pharmacy](https://search.noagendashow.net/topic/amazon-pharmacy.md)

### Meat Shortages, Impossible Foods Native Advertising

- **Episode:** [1240: Meat Must Flow](https://search.noagendashow.net/episode/1240-meat-must-flow.md)
- **Published:** 2020-05-10
- **Time:** 1:56:58–2:00:27
- **Transcript:** https://search.noagendashow.net/episode/1240-meat-must-flow/chapter/meat-shortages-impossible-foods-native-advertising.md

Major grocery chains and fast-food outlets like Wendy's are facing meat shortages due to processing plant closures. The hosts highlight a CBS News report that seamlessly transitioned from news about the shortage to a "native ad" for Impossible Foods' plant-based burgers. They argue that the media is using the crisis to push alternative food products that consumers largely rejected during the initial stages of the pandemic.

Keywords: meat shortage, [tyson foods](https://search.noagendashow.net/topic/tyson-foods.md), [wendy's](https://search.noagendashow.net/topic/wendy-s.md), [impossible burger](https://search.noagendashow.net/topic/impossible-burger.md), [native advertising](https://search.noagendashow.net/topic/native-advertising.md)

### Impossible Pork Debut at CES 2020

- **Episode:** [1206: Tolerized](https://search.noagendashow.net/episode/1206-tolerized.md)
- **Published:** 2020-01-12
- **Time:** 1:41:43–1:43:15
- **Transcript:** https://search.noagendashow.net/episode/1206-tolerized/chapter/impossible-pork-debut-at-ces-2020.md

Impossible Foods unveiled "Impossible Pork" at CES 2020, featuring a plant-based slider made from soy protein and coconut oil. A reporter's live tasting of the product resulted in a lukewarm reaction, with mentions of a strange aftertaste. The hosts express disgust at the trend of "fake food" and the marketing of highly processed meat alternatives.

Keywords: [impossible foods](https://search.noagendashow.net/topic/impossible-foods.md), impossible pork, [ces](https://search.noagendashow.net/topic/ces.md), [soy protein](https://search.noagendashow.net/topic/soy-protein.md), [vegan](https://search.noagendashow.net/topic/vegan.md)

### Impossible Foods and the "Hardcore Meat Lover"

- **Episode:** [723: Axe Man](https://search.noagendashow.net/episode/723-axe-man.md)
- **Published:** 2015-05-25
- **Time:** 2:20:41–2:24:45
- **Transcript:** https://search.noagendashow.net/episode/723-axe-man/chapter/impossible-foods-and-the-hardcore-meat-lover.md

The CEO of Impossible Foods, a company backed by $70 million in funding from investors like Bill Gates, discusses the goal of creating plant-based meat for "hardcore meat lovers." The product uses a key protein isolated from spinach to replicate the texture and flavor of beef without cholesterol or antibiotics. The segment mocks the idea that meat eaters would switch to a product marketed as "meat for people who hate computers."

Keywords: [impossible foods](https://search.noagendashow.net/topic/impossible-foods.md), [bill gates](https://search.noagendashow.net/topic/bill-gates.md), [plant-based meat](https://search.noagendashow.net/topic/plant-based-meat.md), spinach protein, [venture capital](https://search.noagendashow.net/topic/venture-capital.md)

---

This is the markdown version of a page on The No Agenda Show for AI agents. Every public page on this site has one: add `.md` to its URL, or request it with `Accept: text/markdown`.

- [Site index for agents (llms.txt)](https://search.noagendashow.net/llms.txt)
- [Home](https://search.noagendashow.net/index.md)
- [Search transcripts](https://search.noagendashow.net/search.md)
- [All episodes](https://search.noagendashow.net/episodes.md)
- [Topics](https://search.noagendashow.net/topics.md)
- [People](https://search.noagendashow.net/people.md)
