# Iab on The No Agenda Show Iab comes up in 8 chapters across 8 episodes of The No Agenda Show, from September 2016 to June 2025. - **Chapters:** 8 - **Episodes:** 8 - **Discussed:** September 2016 – June 2025 - **Related topics:** [Advertising](https://search.noagendashow.net/topic/advertising.md), [Ad Revenue](https://search.noagendashow.net/topic/ad-revenue.md), [Apple](https://search.noagendashow.net/topic/apple.md), [Bloomberg](https://search.noagendashow.net/topic/bloomberg.md), [Censorship](https://search.noagendashow.net/topic/censorship.md), [Google Voice](https://search.noagendashow.net/topic/google-voice.md), [Iheartradio](https://search.noagendashow.net/topic/iheartradio.md), [Lara Logan](https://search.noagendashow.net/topic/lara-logan.md), [Libsyn](https://search.noagendashow.net/topic/libsyn.md), [Mobile Games](https://search.noagendashow.net/topic/mobile-games.md) ## Chapters 1–8 of 8 ### Value for Value Model and Host-Read Ad Skepticism - **Episode:** [1777: Java Shack](https://search.noagendashow.net/episode/1777-java-shack.md) - **Published:** 2025-06-29 - **Time:** 2:00:40–2:05:37 - **Transcript:** https://search.noagendashow.net/episode/1777-java-shack/chapter/value-for-value-model-and-host-read-ad-skepticism.md The "Value for Value" funding model is contrasted with the traditional podcast advertising industry. The hosts criticize the high "ad load" in modern podcasts and the "scam" of download metrics used by the IAB. They argue that host-read ads and dynamic ad insertion often fail to reach audiences effectively, whereas their model relies on direct listener support. Keywords: [value for value](https://search.noagendashow.net/topic/value-for-value.md), host-read ads, [iab](https://search.noagendashow.net/topic/iab.md), dynamic ad insertion, podcasting business ### Podcast Industry, Apple iOS 16 Download Metrics - **Episode:** [1709: Umpty Ump](https://search.noagendashow.net/episode/1709-umpty-ump.md) - **Published:** 2024-11-03 - **Time:** 51:14–54:06 - **Transcript:** https://search.noagendashow.net/episode/1709-umpty-ump/chapter/podcast-industry-apple-ios-16-download-metrics.md The podcasting industry experienced a significant decline in reported download numbers following a technical change in Apple's iOS 16. The update stopped the automatic downloading of back-catalog episodes for inactive subscribers, leading to a 30-40% drop in metrics. This shift has caused financial strain for organizations like NPR that rely on these numbers to sell dynamically inserted advertisements. Keywords: [apple](https://search.noagendashow.net/topic/apple.md), ios 16, [podcasting](https://search.noagendashow.net/topic/podcasting.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [iab](https://search.noagendashow.net/topic/iab.md) ### Podcast Industrial Complex, iHeartRadio Download Scams - **Episode:** [1490: Peanut Butter Spies](https://search.noagendashow.net/episode/1490-peanut-butter-spies.md) - **Published:** 2022-10-02 - **Time:** 1:49:29–1:55:53 - **Transcript:** https://search.noagendashow.net/episode/1490-peanut-butter-spies/chapter/podcast-industrial-complex-iheartradio-download-scams.md A Bloomberg report revealed that major podcast networks, including iHeartRadio, have been purchasing millions of listeners through mobile game ads. By requiring users to play 20 seconds of a podcast to earn in-game rewards, the companies satisfy IAB standards for a "download," which critics label as an advertising scam. Keywords: [iheartradio](https://search.noagendashow.net/topic/iheartradio.md), [bloomberg](https://search.noagendashow.net/topic/bloomberg.md), [iab](https://search.noagendashow.net/topic/iab.md), [podcast advertising](https://search.noagendashow.net/topic/podcast-advertising.md), [mobile games](https://search.noagendashow.net/topic/mobile-games.md) ### Media Ratings and Podcast Measurement Standards - **Episode:** [1435: Batu](https://search.noagendashow.net/episode/1435-batu.md) - **Published:** 2022-03-20 - **Time:** 1:36:03–1:39:08 - **Transcript:** https://search.noagendashow.net/episode/1435-batu/chapter/media-ratings-and-podcast-measurement-standards.md The hosts discuss the discrepancy between online engagement and traditional cable ratings for outlets like Real America's Voice. They explain the Interactive Advertising Bureau (IAB) standards for podcast measurement and the challenges of accurately tracking audiences in decentralized media. Keywords: [lara logan](https://search.noagendashow.net/topic/lara-logan.md), [steve bannon](https://search.noagendashow.net/topic/steve-bannon.md), real america's voice, [nielsen ratings](https://search.noagendashow.net/topic/nielsen-ratings.md), iab standards ### IAB Podcast Upfronts, Excess Advertising Inventory - **Episode:** [1348: Belching Freon](https://search.noagendashow.net/episode/1348-belching-freon.md) - **Published:** 2021-05-20 - **Time:** 6:54–8:29 - **Transcript:** https://search.noagendashow.net/episode/1348-belching-freon/chapter/iab-podcast-upfronts-excess-advertising-inventory.md The Interactive Advertising Bureau (IAB) held its podcast upfronts, an event designed to sell advertising inventory in advance. Despite the growth of the medium, reports indicate that only about 20% of available podcast inventory is currently filled, with approximately 400,000 active podcasts updating in the last 60 days out of millions indexed. Keywords: [iab](https://search.noagendashow.net/topic/iab.md), podcast upfronts, interactive advertising bureau, [podcast index](https://search.noagendashow.net/topic/podcast-index.md), advertising inventory ### Advertising Industry Collapse, Keyword Filtering and Censorship - **Episode:** [1230: Avocado Cartel](https://search.noagendashow.net/episode/1230-avocado-cartel.md) - **Published:** 2020-04-05 - **Time:** 1:31:06–1:34:16 - **Transcript:** https://search.noagendashow.net/episode/1230-avocado-cartel/chapter/advertising-industry-collapse-keyword-filtering-and-censorship.md The advertising industry is in a freefall as conglomerates like WPP implement hiring freezes and major ad buys are canceled. AI-driven keyword filtering is preventing publishers from monetizing COVID-19 content, leading to the closure of 60 local newspapers. Even private communications are being affected, with reports of Google Voice blocking text messages containing the word "coronavirus." Keywords: [wpp](https://search.noagendashow.net/topic/wpp.md), [iab](https://search.noagendashow.net/topic/iab.md), [google voice](https://search.noagendashow.net/topic/google-voice.md), [censorship](https://search.noagendashow.net/topic/censorship.md), [ad revenue](https://search.noagendashow.net/topic/ad-revenue.md), [new york times](https://search.noagendashow.net/topic/new-york-times.md) ### Patreon Series B, Podcast Ad Compliance - **Episode:** [967: dotard](https://search.noagendashow.net/episode/967-dotard.md) - **Published:** 2017-09-24 - **Time:** 2:07:37–2:10:02 - **Transcript:** https://search.noagendashow.net/episode/967-dotard/chapter/patreon-series-b-podcast-ad-compliance.md Patreon secured $60 million in Series B funding, raising concerns about future fee increases and creator independence. Meanwhile, hosting provider Libsyn is updating its statistics reporting to comply with new IAB standards, which may result in lower reported download numbers for many podcasts. Keywords: [patreon](https://search.noagendashow.net/topic/patreon.md), [libsyn](https://search.noagendashow.net/topic/libsyn.md), [iab](https://search.noagendashow.net/topic/iab.md), podcast stats, [venture capital](https://search.noagendashow.net/topic/venture-capital.md) ### Podcast Upfronts, Marc Maron and Advertising Rules - **Episode:** [858: Bite Work](https://search.noagendashow.net/episode/858-bite-work.md) - **Published:** 2016-09-08 - **Time:** 2:05:14–2:07:40 - **Transcript:** https://search.noagendashow.net/episode/858-bite-work/chapter/podcast-upfronts-marc-maron-and-advertising-rules.md The Interactive Advertising Bureau (IAB) held a "Podcast Upfront" in New York to pitch the medium to major marketers. High-profile podcasters, including Marc Maron of the "WTF" podcast and Katie Couric, presented their shows to advertisers. Maron reportedly assured potential sponsors that he is a "rule follower" and would adhere to ad copy requirements, highlighting the tension between host-read authenticity and corporate control. Keywords: marc maron, [wtf podcast](https://search.noagendashow.net/topic/wtf-podcast.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [iab](https://search.noagendashow.net/topic/iab.md), upfronts --- This is the markdown version of a page on The No Agenda Show for AI agents. Every public page on this site has one: add `.md` to its URL, or request it with `Accept: text/markdown`. - [Site index for agents (llms.txt)](https://search.noagendashow.net/llms.txt) - [Home](https://search.noagendashow.net/index.md) - [Search transcripts](https://search.noagendashow.net/search.md) - [All episodes](https://search.noagendashow.net/episodes.md) - [Topics](https://search.noagendashow.net/topics.md) - [People](https://search.noagendashow.net/people.md)