# Corporate Underwriting on The No Agenda Show Corporate Underwriting comes up in 6 chapters across 6 episodes of The No Agenda Show, from September 2009 to August 2013. - **Chapters:** 6 - **Episodes:** 6 - **Discussed:** September 2009 – August 2013 - **Related topics:** [Npr](https://search.noagendashow.net/topic/npr.md), [Advertising](https://search.noagendashow.net/topic/advertising.md), [Monsanto](https://search.noagendashow.net/topic/monsanto.md), [Pbs](https://search.noagendashow.net/topic/pbs.md), [Recession](https://search.noagendashow.net/topic/recession.md), [Vivian Schiller](https://search.noagendashow.net/topic/vivian-schiller.md), [Bill Moyers](https://search.noagendashow.net/topic/bill-moyers.md), [Donations](https://search.noagendashow.net/topic/donations.md), [Forbes](https://search.noagendashow.net/topic/forbes.md), [General Electric](https://search.noagendashow.net/topic/general-electric.md) ## Chapters 1–6 of 6 ### NPR Corporate Underwriting, Lady Gaga Marketing Stunts - **Episode:** [539: Assume the Position](https://search.noagendashow.net/episode/539-assume-the-position.md) - **Published:** 2013-08-15 - **Time:** 37:59–42:57 - **Transcript:** https://search.noagendashow.net/episode/539-assume-the-position/chapter/npr-corporate-underwriting-lady-gaga-marketing-stunts.md NPR is criticized for its reliance on corporate underwriting and for reporting on a "leak" of Lady Gaga's single "Applause" as a genuine news event. The analysis suggests the leak was a coordinated marketing stunt to promote her album "Artpop." A review of Gaga's Twitter feed found no evidence of the artist complaining about the leak, contradicting NPR's reporting. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [lady gaga](https://search.noagendashow.net/topic/lady-gaga.md), [corporate underwriting](https://search.noagendashow.net/topic/corporate-underwriting.md), [marketing](https://search.noagendashow.net/topic/marketing.md), [twitter](https://search.noagendashow.net/topic/twitter.md), [music industry](https://search.noagendashow.net/topic/music-industry.md) ### Public Broadcasting Model and the Rejection of Advertising - **Episode:** [425: Understanding No Agenda](https://search.noagendashow.net/episode/425-understanding-no-agenda.md) - **Published:** 2012-07-12 - **Time:** 38:08–45:02 - **Transcript:** https://search.noagendashow.net/episode/425-understanding-no-agenda/chapter/public-broadcasting-model-and-the-rejection-of-advertising.md The hosts examine the financial model of No Agenda, comparing it to the direct support systems of PBS and NPR. They play a clip of an NPR executive admitting that "underwriting" is essentially advertising. Curry and Dvorak explain their decision to avoid advertisers to maintain editorial independence and prevent corporate influence from companies like Monsanto or Archer Daniels Midland. Keywords: [pbs](https://search.noagendashow.net/topic/pbs.md), [npr](https://search.noagendashow.net/topic/npr.md), [paypal](https://search.noagendashow.net/topic/paypal.md), [donations](https://search.noagendashow.net/topic/donations.md), [corporate underwriting](https://search.noagendashow.net/topic/corporate-underwriting.md), [monsanto](https://search.noagendashow.net/topic/monsanto.md) ### NPR Corporate Underwriting and Five-Hour Energy Promotion - **Episode:** [393: Throwing Yogurt](https://search.noagendashow.net/episode/393-throwing-yogurt.md) - **Published:** 2012-03-22 - **Time:** 1:36:47–1:41:07 - **Transcript:** https://search.noagendashow.net/episode/393-throwing-yogurt/chapter/npr-corporate-underwriting-and-five-hour-energy-promotion.md NPR is accused of running a "promotional scam" by airing a five-minute segment on Five-Hour Energy and its founder, Manoj Bhargava, without explicitly disclosing the company's status as a major corporate underwriter. The segment featured a reporter "hooked" on the product, which the hosts argue blurs the line between journalism and advertising. NPR currently has 175 corporate underwriters but rarely provides on-air disclaimers during related stories. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), five-hour energy, manoj bhargava, [corporate underwriting](https://search.noagendashow.net/topic/corporate-underwriting.md), [forbes](https://search.noagendashow.net/topic/forbes.md) ### NPR Corporate Underwriting, Advertising Revenue Decline - **Episode:** [231: Who's Retarded Now?](https://search.noagendashow.net/episode/231-who-s-retarded-now.md) - **Published:** 2010-09-02 - **Time:** 1:01:17–1:03:09 - **Transcript:** https://search.noagendashow.net/episode/231-who-s-retarded-now/chapter/npr-corporate-underwriting-advertising-revenue-decline.md NPR CEO Vivian Schiller acknowledged that corporate underwriting, which functions as advertising, has declined significantly due to the recession. Despite its public radio branding, the network increasingly relies on sponsorship messages from major corporations like Chase to fund its operations. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [vivian schiller](https://search.noagendashow.net/topic/vivian-schiller.md), [corporate underwriting](https://search.noagendashow.net/topic/corporate-underwriting.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [recession](https://search.noagendashow.net/topic/recession.md) ### NPR and PBS Funding, Corporate Underwriting - **Episode:** [188: Easter Haiku and iPads For You](https://search.noagendashow.net/episode/188-easter-haiku-and-ipads-for-you.md) - **Published:** 2010-04-04 - **Time:** 1:03:17–1:05:39 - **Transcript:** https://search.noagendashow.net/episode/188-easter-haiku-and-ipads-for-you/chapter/npr-and-pbs-funding-corporate-underwriting.md The funding structure of NPR and PBS is analyzed, specifically the reliance on corporate underwriting from companies like General Electric and Monsanto. It is argued that this "sponsorship" is indistinguishable from traditional advertising and creates a conflict of interest that prevents these outlets from reporting critically on their donors. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [pbs](https://search.noagendashow.net/topic/pbs.md), [corporate underwriting](https://search.noagendashow.net/topic/corporate-underwriting.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [monsanto](https://search.noagendashow.net/topic/monsanto.md), [general electric](https://search.noagendashow.net/topic/general-electric.md), [bill moyers](https://search.noagendashow.net/topic/bill-moyers.md) ### NPR Corporate Underwriting, Advertising in Public Radio - **Episode:** [132: Thank You Satan?](https://search.noagendashow.net/episode/132-thank-you-satan.md) - **Published:** 2009-09-20 - **Time:** 1:06:58–1:09:07 - **Transcript:** https://search.noagendashow.net/episode/132-thank-you-satan/chapter/npr-corporate-underwriting-advertising-in-public-radio.md Vivian Schiller, CEO of NPR, admitted in a press meeting that corporate underwriting is essentially advertising by another name. While sponsorship revenue has declined due to the recession, Schiller noted that individual donations remain stable. The hosts argue that NPR's reliance on large corporate sponsors contradicts its image as a purely listener-supported public service. Keywords: [npr](https://search.noagendashow.net/topic/npr.md), [vivian schiller](https://search.noagendashow.net/topic/vivian-schiller.md), [corporate underwriting](https://search.noagendashow.net/topic/corporate-underwriting.md), [advertising](https://search.noagendashow.net/topic/advertising.md), [non-profit](https://search.noagendashow.net/topic/non-profit.md), [recession](https://search.noagendashow.net/topic/recession.md) --- This is the markdown version of a page on The No Agenda Show for AI agents. 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