# Click Through Rate on The No Agenda Show

Click Through Rate comes up in 3 chapters across 3 episodes of The No Agenda Show, from March 2008 to March 2019.

- **Chapters:** 3
- **Episodes:** 3
- **Discussed:** March 2008 – March 2019
- **Related topics:** [Click-through Rate](https://search.noagendashow.net/topic/click-through-rate.md), [Google](https://search.noagendashow.net/topic/google.md), [Adsense](https://search.noagendashow.net/topic/adsense.md), [Adwords](https://search.noagendashow.net/topic/adwords.md), [Comscore](https://search.noagendashow.net/topic/comscore.md), [Engagement](https://search.noagendashow.net/topic/engagement.md), [Market Cap](https://search.noagendashow.net/topic/market-cap.md), [Shadow Banning](https://search.noagendashow.net/topic/shadow-banning.md), [Social Media Marketing](https://search.noagendashow.net/topic/social-media-marketing.md), [Twitter](https://search.noagendashow.net/topic/twitter.md)

## Chapters 1–3 of 3

### Declining Impact and Engagement on Twitter

- **Episode:** [1118: Birth Strike](https://search.noagendashow.net/episode/1118-birth-strike.md)
- **Published:** 2019-03-08
- **Time:** 55:19–58:39
- **Transcript:** https://search.noagendashow.net/episode/1118-birth-strike/chapter/declining-impact-and-engagement-on-twitter.md

Personal anecdotes suggest that the marketing impact of Twitter has plummeted, with a follower base of 100,000 generating fewer link clicks than a base of 10,000 did years ago. This decline is attributed to platform "deadness," potential shadow banning, and user laziness regarding clicking external links. The platform is described as being in a state of decay where the interface discourages users from leaving the app.

Keywords: [twitter](https://search.noagendashow.net/topic/twitter.md), [engagement](https://search.noagendashow.net/topic/engagement.md), [shadow banning](https://search.noagendashow.net/topic/shadow-banning.md), [click-through rate](https://search.noagendashow.net/topic/click-through-rate.md), [social media marketing](https://search.noagendashow.net/topic/social-media-marketing.md)

### AdSense Revenue Decline and Banner Blindness

- **Episode:** [20: Never Say No to a Soldier](https://search.noagendashow.net/episode/20-never-say-no-to-a-soldier.md)
- **Published:** 2008-03-06
- **Time:** 33:58–37:11
- **Transcript:** https://search.noagendashow.net/episode/20-never-say-no-to-a-soldier/chapter/adsense-revenue-decline-and-banner-blindness.md

Web publishers report a disconnect between increasing traffic and decreasing AdSense revenue, suggesting that users have developed "banner blindness." The human brain appears to parse out advertising frames, focusing only on the central content, a phenomenon compared to an aircraft's "T-scan" instrument focus. This fatigue has made traditional display ads less effective over time.

Keywords: [adsense](https://search.noagendashow.net/topic/adsense.md), [google](https://search.noagendashow.net/topic/google.md), banner ads, [click-through rate](https://search.noagendashow.net/topic/click-through-rate.md), [web design](https://search.noagendashow.net/topic/web-design.md), curry's

### Google Click-Through Rates, Comscore Data Controversy

- **Episode:** [19: Show Me the Money!](https://search.noagendashow.net/episode/19-show-me-the-money.md)
- **Published:** 2008-03-01
- **Time:** 28:10–30:37
- **Transcript:** https://search.noagendashow.net/episode/19-show-me-the-money/chapter/google-click-through-rates-comscore-data-controversy.md

Comscore released data showing a decline in Google's click-through rates, leading to a $15 billion loss in Google's market capitalization. The CEO of Comscore eventually issued a clarification to explain the data's nuances. The discussion suggests that while click-through rates may be down, the overall effectiveness and revenue generation of the AdWords system remain robust.

Keywords: [google](https://search.noagendashow.net/topic/google.md), [comscore](https://search.noagendashow.net/topic/comscore.md), [click-through rate](https://search.noagendashow.net/topic/click-through-rate.md), [adwords](https://search.noagendashow.net/topic/adwords.md), [market cap](https://search.noagendashow.net/topic/market-cap.md)

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