# Adwords on The No Agenda Show

Adwords comes up in 9 chapters across 7 episodes of The No Agenda Show, from March 2008 to May 2018.

- **Chapters:** 9
- **Episodes:** 7
- **Discussed:** March 2008 – May 2018
- **Related topics:** [Google](https://search.noagendashow.net/topic/google.md), [Amazon](https://search.noagendashow.net/topic/amazon.md), [Anti-bullying](https://search.noagendashow.net/topic/anti-bullying.md), [Arizona](https://search.noagendashow.net/topic/arizona.md), [Branding](https://search.noagendashow.net/topic/branding.md), [Click-through Rate](https://search.noagendashow.net/topic/click-through-rate.md), [Comscore](https://search.noagendashow.net/topic/comscore.md), [Cookies](https://search.noagendashow.net/topic/cookies.md), [Digital Advertising](https://search.noagendashow.net/topic/digital-advertising.md), [Karma Club](https://search.noagendashow.net/topic/karma-club.md)

## Chapters 1–9 of 9

### Location Based Services, Ad Targeting and Privacy

- **Episode:** [1035: Hundos](https://search.noagendashow.net/episode/1035-hundos.md)
- **Published:** 2018-05-21
- **Time:** 1:53:48–1:58:01
- **Transcript:** https://search.noagendashow.net/episode/1035-hundos/chapter/location-based-services-ad-targeting-and-privacy.md

A former employee of a UAE-based telecom provider explains how Location-Based Services (LBS) use cell tower triangulation to send targeted SMS ads to mall shoppers. Listeners provide examples of "creepy" ad targeting, where products discussed in person or purchased at brick-and-mortar stores appear as ads on unrelated devices. The discussion explores how shared networks and credit card data facilitate this cross-platform tracking.

Keywords: lbs, [triangulation](https://search.noagendashow.net/topic/triangulation.md), [uae](https://search.noagendashow.net/topic/uae.md), [vpn](https://search.noagendashow.net/topic/vpn.md), [adwords](https://search.noagendashow.net/topic/adwords.md), [privacy](https://search.noagendashow.net/topic/privacy.md)

### Ad Conversion Windows, Pay-Per-Click Fraud

- **Episode:** [1035: Hundos](https://search.noagendashow.net/episode/1035-hundos.md)
- **Published:** 2018-05-21
- **Time:** 1:58:03–2:03:55
- **Transcript:** https://search.noagendashow.net/episode/1035-hundos/chapter/ad-conversion-windows-pay-per-click-fraud.md

The mechanics of digital advertising "conversion windows" are examined, noting that Google AdWords can track a purchase for up to 90 days after a click. A theory is proposed that companies serve ads for products already purchased to artificially inflate "conversion" statistics and claim credit for sales. This practice is described as a potential form of revenue-ramping for advertising platforms.

Keywords: [adwords](https://search.noagendashow.net/topic/adwords.md), [cookies](https://search.noagendashow.net/topic/cookies.md), conversion window, pay-per-click, [amazon](https://search.noagendashow.net/topic/amazon.md), [google](https://search.noagendashow.net/topic/google.md)

### Tech Company Collaboration, Political Harassment Systems

- **Episode:** [967: dotard](https://search.noagendashow.net/episode/967-dotard.md)
- **Published:** 2017-09-24
- **Time:** 45:15–47:41
- **Transcript:** https://search.noagendashow.net/episode/967-dotard/chapter/tech-company-collaboration-political-harassment-systems.md

Facebook is calling for collaboration among tech giants like Google to prevent the misuse of internet platforms. The company is also adapting its anti-bullying systems to specifically target and mitigate "political harassment" during discourse.

Keywords: [google](https://search.noagendashow.net/topic/google.md), [adwords](https://search.noagendashow.net/topic/adwords.md), [anti-bullying](https://search.noagendashow.net/topic/anti-bullying.md), political harassment, [propublica](https://search.noagendashow.net/topic/propublica.md)

### Restoration Hardware Adwords, Digital Marketing Waste

- **Episode:** [967: dotard](https://search.noagendashow.net/episode/967-dotard.md)
- **Published:** 2017-09-24
- **Time:** 2:10:03–2:13:23
- **Transcript:** https://search.noagendashow.net/episode/967-dotard/chapter/restoration-hardware-adwords-digital-marketing-waste.md

Restoration Hardware discovered that 98% of its search business came from just 22 keywords, primarily misspellings of its own brand name. This finding supports the move by companies like Procter & Gamble to slash digital advertising budgets in favor of traditional branding.

Keywords: restoration hardware, [google adwords](https://search.noagendashow.net/topic/google-adwords.md), [procter and gamble](https://search.noagendashow.net/topic/procter-and-gamble.md), [digital advertising](https://search.noagendashow.net/topic/digital-advertising.md), [branding](https://search.noagendashow.net/topic/branding.md)

### Google AdWords Campaign, New Mexico Travel Route

- **Episode:** [354: Punk Media](https://search.noagendashow.net/episode/354-punk-media.md)
- **Published:** 2011-11-07
- **Time:** 1:44:09–1:46:57
- **Transcript:** https://search.noagendashow.net/episode/354-punk-media/chapter/google-adwords-campaign-new-mexico-travel-route.md

A sysadmin from Texas set up a Google AdWords campaign to promote the No Agenda formula. The hosts discuss their travel route to Austin, which will take them through Arizona and New Mexico. They emphasize the importance of supporting independent media, quoting a sentiment that if you don't pay for something, you shouldn't expect it to be there tomorrow.

Keywords: [google adwords](https://search.noagendashow.net/topic/google-adwords.md), [sysadmin](https://search.noagendashow.net/topic/sysadmin.md), [new mexico](https://search.noagendashow.net/topic/new-mexico.md), [arizona](https://search.noagendashow.net/topic/arizona.md), [travel](https://search.noagendashow.net/topic/travel.md)

### Listener Donations and Karma Club Updates

- **Episode:** [198: Things Could Get Complicated](https://search.noagendashow.net/episode/198-things-could-get-complicated.md)
- **Published:** 2010-05-09
- **Time:** 53:53–57:11
- **Transcript:** https://search.noagendashow.net/episode/198-things-could-get-complicated/chapter/listener-donations-and-karma-club-updates.md

The hosts read a list of individual donors and discuss the No Agenda Karma Club, where listeners share anecdotes about positive outcomes following their donations. A correction is made regarding the pronunciation of donor Kim LaQuisee's name, clarifying that Kim is a male name in this instance. A birthday shout-out is also given to Nicole Arnold in Japan.

Keywords: deborah hutchinson, [karma club](https://search.noagendashow.net/topic/karma-club.md), [adwords](https://search.noagendashow.net/topic/adwords.md), kim laquisee, nicole arnold

### No Agenda Network, Google AdWords Campaign

- **Episode:** [197: Salt in the Wound](https://search.noagendashow.net/episode/197-salt-in-the-wound.md)
- **Published:** 2010-05-06
- **Time:** 11:06–13:36
- **Transcript:** https://search.noagendashow.net/episode/197-salt-in-the-wound/chapter/no-agenda-network-google-adwords-campaign.md

Mats Wernell from Stockholm launched noagendanetwork.com to aggregate various community websites. A listener utilized a $100 Google AdWords coupon to run advertisements for the show. Additionally, a prank caller successfully used a "no agenda" catchphrase during a live call-in segment on Leo Laporte's TWiT network.

Keywords: [no agenda network](https://search.noagendashow.net/topic/no-agenda-network.md), [google adwords](https://search.noagendashow.net/topic/google-adwords.md), mats wernell, [leo laporte](https://search.noagendashow.net/topic/leo-laporte.md), [twit](https://search.noagendashow.net/topic/twit.md)

### Google's Jet Fighter, Advertising Business Trends

- **Episode:** [53: Gay Marriage](https://search.noagendashow.net/episode/53-gay-marriage.md)
- **Published:** 2008-10-25
- **Time:** 1:28:28–1:31:10
- **Transcript:** https://search.noagendashow.net/episode/53-gay-marriage/chapter/google-s-jet-fighter-advertising-business-trends.md

The hosts mock Google's founders for purchasing a jet fighter while promoting "green" values, comparing it to Larry Ellison's MiG. Curry reports that while traditional advertising is under pressure, transactional business models—such as those using coupon codes for Budget Rent-A-Car—are performing exceptionally well. They discuss upcoming promotional deals for listeners, including discounts on car rentals and Brookstone products.

Keywords: [google](https://search.noagendashow.net/topic/google.md), [larry ellison](https://search.noagendashow.net/topic/larry-ellison.md), mig, [adwords](https://search.noagendashow.net/topic/adwords.md), budget rent-a-car, transactional business

### Google Click-Through Rates, Comscore Data Controversy

- **Episode:** [19: Show Me the Money!](https://search.noagendashow.net/episode/19-show-me-the-money.md)
- **Published:** 2008-03-01
- **Time:** 28:10–30:37
- **Transcript:** https://search.noagendashow.net/episode/19-show-me-the-money/chapter/google-click-through-rates-comscore-data-controversy.md

Comscore released data showing a decline in Google's click-through rates, leading to a $15 billion loss in Google's market capitalization. The CEO of Comscore eventually issued a clarification to explain the data's nuances. The discussion suggests that while click-through rates may be down, the overall effectiveness and revenue generation of the AdWords system remain robust.

Keywords: [google](https://search.noagendashow.net/topic/google.md), [comscore](https://search.noagendashow.net/topic/comscore.md), [click-through rate](https://search.noagendashow.net/topic/click-through-rate.md), [adwords](https://search.noagendashow.net/topic/adwords.md), [market cap](https://search.noagendashow.net/topic/market-cap.md)

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